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LACOSTE Fragrances has signed British style icon Alexa Chung to front its new female

fragrance, launching globally from January 2011. Her youthful charisma, witty persona and chic

individual style make Alexa an intuitive fit with the LACOSTE brand and the perfect inspirational

model for its young female fans. The 25 year old New York-based TV presenter and model, is

the first female celebrity to be signed as the face of a LACOSTE fragrance.

“I’m very flattered that LACOSTE invited me to model for its new female fragrance. I’ve always

liked LACOSTE’s casual chic image, so I’m excited to be representing the brand in this new

campaign.” Alexa Chung

“We’re delighted to be working with Alexa as an ambassador for LACOSTE as she perfectly

encapsulates the brand’s youthful, modern image: stylish and vivacious with a free-spirited aura,

she exudes an effortless dynamism that makes her the perfect fit with LACOSTE.” Tim Sayler,

Associate Marketing Director for LACOSTE Fragrances

The cool personality, innate sense of style and laid-back confidence that make Alexa such a

perfect fit with the LACOSTE brand have helped boost her appeal globally. A darling of the

fashion community, Alexa is celebrated on both sides of the Atlantic for her quirky, individual

style. She recently won the Editor’s Choice category at the UK Elle Style Awards and was No. 1

in British Vogue’s Best Dressed List 2009. As well as gracing the covers of top style magazines

from Vogue, Harper’s and Elle in the UK to WWD in the US, Alexa has written a successful

column for The Independent newspaper and is a contributing editor to British Vogue.

Alexa is currently based in New York where she recently fronted her own magazine-style show

for MTV: IT’S ON WITH ALEXA CHUNG, wowing audiences and executives alike over two

successful series. She can currently be seen on the UK’s E4 Channel presenting a second

series of FROCK ME alongside hot young fashion designer Henry Holland, in which the

fabulous duo celebrate the pick of fashion and music, and offer tips on how to make the most of

your wardrobe.


Symbol of relaxed elegance since 1933, the LACOSTE brand, built on its genuine sporting roots, offers a

unique and original universe through a wide range of products for men, women and children. LACOSTE

SA, animates and coordinates nine worldwide licenses granted to various industrial partners: apparel,

footwear, fragrances, leather goods, eyewear, watches, home textiles, belts and mobile phones.

Alexa Chung for LACOSTE - for editorial use only.jpg



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