HUGO BOSS INVITE JESSICA ALBA , EWAN MCGREGOR ET OLIVIA PALERMO A BERLIN
BOSS Black has presented its 2011 Spring/Summer collection at the
Mercedes-Benz Fashion Week in Berlin
Metzingen, July 9, 2010. On the evening of July 8, 2010, BOSS Black presented its
new Spring/Summer collection at Park am Gleisdreieck in the Berlin district of Kreuzberg.
Some 1300 invited guests attended the show, which was held at an outdoor location
specially created for the occasion: the BOSS Black men’s and women’s collections were
spotlighted on a 45-meter (ca. 150-foot) runway within a spectacular white "tentscape"
setting. The airy, elegant looks headlined under a "Summer Seascape" theme.
In addition to Jessica Stam and Katrin Thormann, the more than 30 top international
models on the catwalk included Lars Burmeister, the face of the current BOSS Black
After the show, the guests were all escorted to a dinner where – seated at white-clad
tables – they enjoyed the panorama of the Gleisdreieck area and Potsdamer Platz over
light seasonal delicacies such as Mediterranean prawn salad, smoked salmon carpaccio,
watermelon salad with goat cheese, filetto di manzo, and exotic fruits with vanilla ice
Afterwards DJ Alex Wolf spun electronic ‘eighties and nu-disco beats for a cool party
atmosphere that lasted until dawn.