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24/08/2010

HUGO BOSS INVITE JESSICA ALBA , EWAN MCGREGOR ET OLIVIA PALERMO A BERLIN

 

BOSS Black has presented its 2011 Spring/Summer collection at the

Mercedes-Benz Fashion Week in Berlin

Metzingen, July 9, 2010. On the evening of July 8, 2010, BOSS Black presented its

new Spring/Summer collection at Park am Gleisdreieck in the Berlin district of Kreuzberg.

Some 1300 invited guests attended the show, which was held at an outdoor location

specially created for the occasion: the BOSS Black men’s and women’s collections were

spotlighted on a 45-meter (ca. 150-foot) runway within a spectacular white "tentscape"

setting. The airy, elegant looks headlined under a "Summer Seascape" theme.

In addition to Jessica Stam and Katrin Thormann, the more than 30 top international

models on the catwalk included Lars Burmeister, the face of the current BOSS Black

Menswear campaign.

After the show, the guests were all escorted to a dinner where – seated at white-clad

tables – they enjoyed the panorama of the Gleisdreieck area and Potsdamer Platz over

light seasonal delicacies such as Mediterranean prawn salad, smoked salmon carpaccio,

watermelon salad with goat cheese, filetto di manzo, and exotic fruits with vanilla ice

cream.

Afterwards DJ Alex Wolf spun electronic ‘eighties and nu-disco beats for a cool party

atmosphere that lasted until dawn.

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